Webdesign

I've been working in web design for over 20 years and have witnessed many changes and new beginnings.

In the beginning, web design was still in its infancy and not as easy as it is today with all the tools and AI.

A website alone doesn't generate revenue; there are several things to consider when it comes to SEO and other optimization strategies.
The company behind the website is what generates the revenue - its services, its products -  and the website simply helps with that.

Social Media

And then there are social media platforms like X, Facebook, Instagram, LinkedIn, etc.
These need to be regularly maintained and updated.

Google and SEO

Want to learn more about effective SEO? I'd be happy to advise you on how to optimize your Google ranking. One thing I can tell you right now: if someone promises to get you into Google's top ten without Google Ads, steer clear. I generally advise against Google Ads, as they are too expensive, especially for smaller businesses, and don't improve organic search results on Google. Google is like a wife; you have to nurture her and pamper her with good web content and dynamic pages, and then she'll be compliant. But if you try to outsmart her, she'll strike back!

Data Privacy - Legal Notice - Cookies

Then there's data privacy, cookies, and much more to consider. Switzerland is generally more relaxed about this than the EU.
I'm not a lawyer or a legal expert, but I've had to deal with this issue myself and can certainly help in various cases, regarding what makes sense and what doesn't.

But I think it's not as bad as it seems!

Software

There are various web design programs available. I personally built my website with Dreamweaver, but I'm also familiar with Joomla and WordPress.

I don't recommend Wix and Jimdo because their hosting is tied to the web design software, limiting your independence. There are certainly many more options, but Joomla and WordPress have proven their worth in my years of web design experience.

The HTML is the same for all of them, and most programs have a similar structure.

My specialty here is that I can achieve more for you with less. I'm also happy to advise you on updates. Unfortunately, things on the web tend to become outdated quickly, and it's easy to lose track! Sometimes an update isn't necessary, and sometimes it is.

If you have an existing website that you simply want to revise, or if you want to change certain content but don't know how or can't find your login, I can help with that too.

Then, of course, I'll also take care of uploading new content and photos if you don't want to do it yourself or don't have the time.

Hosting

If you're looking for good hosting, I can recommend www.1ahosting.ch. There are other good hosting providers as well; I've been working with 1ahosting.ch since the beginning, but I'm flexible in this regard.

You can contact me on +41 79 750 71 19 or kunst-grafik@bluewin.ch.

Kunst-Grafik
Claudia Lüthi